Press Release Submission

Using search engine optimization is not just limited to web content. You can also implement this strategy when writing press releases. People used to think that press releases are just for big companies but with the advent of many free online directories were press releases can be sent, even small startups can now take advantage of this marketing tool. The great thing about press releases is that it combines information with marketing seamlessly. Because it is also presented in news form, it becomes more high-end in the sense that decision makers are often the targeted crowd.

To help you create compelling press releases mixed with SEO, here are some helpful tips and tricks you can use:

Include figures and research data - Press releases are factual. Think of the kind of news you see on prints that's how it should end up looking like. It's sort of a fact sheet with a creative twist. Adding figures and research data to your press release also makes it more believable to read. You should consider adding survey results and always remember to cite your sources. A press release that has such information makes for a stronger hook especially if you plan to run the news as a headline for your website.

Make your stories timely - When writing press releases, make sure that it's something that people can presently relate to. You can't just pick topics which you think are interesting or related to your business. It has to be hooked on current events or else, people might not take notice of it. You also need to make sure that your target market can relate to your story even if you think it's actually timely. They have to be pulled in to read it because it piques their interest.

Keep it short but concise - Nobody really likes reading long copy, especially if they are just doing it out of curiosity. Around 400 words long would already do for a press release. Make sure you also structure your press releases right, ensuring that the summary is contained in the first paragraph and that it briefly tells what the whole article is about. At the close, it would be a great idea to include some parting words from your source.

Include quotations - In press release writing, quotations are obtained from a resource person. He may be an authority on the topic you are talking about or an executive in your business who can talk about a certain product or service. Quotes make the press release look more authentic.

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